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Discover the Elegance of Loro Piana's Spring Summer 2024 Collection Inspired by Japan

Experience the allure of Japan's exquisite craftsmanship, understated taste, and timeless style, elegantly woven into Loro Piana's latest Spring Summer 2024 Collection. This collection pays homage to the avant-garde fashion of the Rising Sun, in a modern key of posture and volume.

To celebrate this union and create a unique link with Milan, Loro Piana invites you to join us during Fashion Week in a series of activations around the city. On September 22 and 23, the kiosk in Via dei Giardini will be transformed into a small Japanese bakery decorated with traditional Japanese architectural elements. Visitors will be offered wagashi kasutera (カステラ), traditional Japanese bakery sweets, wrapped in a sustainable method that utilizes surplus of Loro Piana fabrics, that can be reused as scarves.
The shop-window space at Via Borgonuovo 1 and the flower kiosk between Via Manzoni and Montenapoleone will host coordinated installations highlighting the mutual love of nature shared by Loro Piana and Japan.

The activations offer an immersive journey into the world of Loro Piana through the ingredients and flavours of distant lands that inspired the Spring Summer 2024 Collection presented during Milan Fashion Week.
Embark on a journey of elegance and tradition with Loro Piana, where craftsmanship meets artistry.

Find us at:

- Via Dei Giardini
- Between Via Manzoni and Via Monte Napoleone
- At Via Borgonuovo 1

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