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Loro Piana at Milan Fashion Week​

Loro Piana presents the Fall/Winter 2024-2025 Collection at Milan Fashion Week, paying homage to the Maison’s savoir-faire and traditions while honouring 100 years of history. An extraordinary journey across fibres, fabrics, shapes, and silhouettes that tells a story of unique know-how, technical expertise, and ultimate quality.

On the 23rd and 24th of February, Loro Piana adorned the newsstand on via Dei Giardini with the delicate thistle flower, “fiori di cardo” in Italian.

This flower was historically used to raise and brush fibres in textile factories. The “fiori di cardo” is a quintessential symbol of Loro Piana, part of its rich heritage, appearing in the Maison's coat of arms since 1951. The iconic motif is celebrated as prints and details in the Fall/Winter 2024-2025 Collection.

Visit the newsstand on via Dei Giardini to pick up a bouquet of beautiful thistles flowers. Open to the public on the 23rd and the 24th of February, from 10:00am to 6:00pm.