The history and DNA of Loro Piana, the inspiration for the design, the essence of the brand that uses the highest quality materials to create the most exquisite "touch" and the process of creating a façade inspired by this touch, are presented in a curated presentation by Mr. Aoki. The exhibition is curated by Mr. Aoki and offers both visual and tactile effects. Mr. Aoki comments on Loro Piana's products and materials. The first thing that struck me when I touched the products was the feel of the precious materials such as vicuna and baby cashmere. They are very smooth and do not prickle on the bare skin, which is something I have never experienced before. It was warm but sharp, almost lustrous in a visual sense. The brand's color, Kummel, is also a brick color, so it has a warmth and weight, but when you touch the fabric, it is smooth. At Loro Piana, elements that would not normally coexist can coexist.
Visitors can experience what Aoki feels when he touches Loro Piana's fabrics, how he gets his inspiration and how he transforms it into architecture.